Max Soskind
My Approach as a Full Stack Developer
I am Max Soskind, a web developer based in Tel Aviv, Israel, specializing in rescuing, fixing, and scaling existing WordPress websites. Many businesses struggle with broken plugins, slow load times, or database connection errors, and my primary focus is on auditing and repairing these complex architectures. I provide deep technical troubleshooting—from resolving dependency conflicts and server configurations to establishing secure CI/CD deployment pipelines. Beyond repairing broken sites, I develop custom WordPress plugins, tailored themes, and interactive features to expand site functionality without adding bloat. Fluent in English, Hebrew, Russian, and Ukrainian, I help international clients stabilize and modernize their digital platforms. Whether you need to repair a failing environment, develop a custom plugin from scratch, or optimize your site's technical SEO and performance, I deliver reliable, engineered WordPress solutions.
Web Development
languages
- JavaScript (ES6+)
- PHP 8+ (OOP)
- TypeScript
- SQL
- HTML5 / SCSS
Platforms & Frameworks
- WordPress & WooCommerce
- React.js & Next.js
- Laravel
- Tailwind CSS
Devops Tools
- Docker
- Git (Git Flow)
- CI/CD Pipelines
- AI Workflows (Claude/Antigravity)
Core Skills & Technologies
Frontend Development
I build dynamic, responsive user interfaces using React.js, Next.js, and modern CSS frameworks like Tailwind and SCSS. Consequently, the user experience is always fast, accessible, and intuitive across all devices.
Backend & CMS Architecture
My backend expertise is deeply rooted in PHP 8+ and Laravel, alongside advanced WordPress mastery. Therefore, I can build custom headless CMS solutions, complex plugin architectures, and secure REST APIs.
E-Commerce Optimization
I specialize in WooCommerce, focusing on checkout flow optimization, database query reduction, and increasing conversion rates through data-driven UX testing.
AI & DevOps
By integrating AI-assisted workflows (Claude, Antigravity) and utilizing Docker with CI/CD pipelines, I accelerate development cycles and ensure reliable, bug-free deployments for every client.
SEO & QA
"HotJar"
I utilize Hotjar for data-driven UX analysis, mapping user behavior to identify friction points in the checkout funnel and implementing code fixes that directly increase conversion rates.
"Screaming Frog"
I execute deep technical SEO audits using Screaming Frog to resolve critical indexing errors, optimize canonical tags, and deploy structured data (Schema.org) for maximum organic visibility.
Let's Build an Amazing Application Together
Whether you need a high-traffic e-commerce store optimized for conversions, a lightning-fast headless CMS, or a custom web app, let's discuss how we can engineer a solution tailored to your exact vision.